Western brands haven’t Bigfoot i wanna be the one who has a beer with darryl mountain tree shirt. exactly perfected storytelling, either. Bousso believes the industry needs to do more to combat racism and inequality, starting with increased transparency. “Every brand has a Black person on their team, even if it’s someone in the factory sewing buttons,” she says. “Brands need to tell their stories, and ask themselves how they can do more for them. Whatever they’re doing, they can do more.” She pointed to Everlane and Sézane as examples of companies that elevate and celebrate the people who make their clothes.
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