Image is everything I Love Dog Affenpinscher Christmas shirt . Think of your favourite brands, and you’re sure to evoke a strong recollection of their logos, slogans, and TV adverts; McDonald’s golden arches, Starbucks’ siren, Nike’s swoosh, Chanel’s interlocked ‘CC’, and of course, Apple’s bitten apple. If you’re running a business it’s essential to stand out from the competition, and that means having a memorable brand image. Here’s what you need to bear in mind.
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