Classic Men’sDubbed the golden quarter, UK Christmas shoppers spent a whopping £79bn on during the Christmas period in 2018, a 1 The Musical Room Where It Happens shirt .4 per cent growth, despite fears about the decline of the high street. Online alone, in 2016 shoppers spent £25bn, spending £119 on per head on groceries, £476 on gifts and £45 on Christmas cards and decorations. With that in mind, there’s much reason to think about how you might create your own inventive Christmas merchandise: be it Christmas shirts or jumpers, or a range in hats or screen printed tote bags, there are plenty of ways your brand could make your mark. And this doesn’t just have to be to sell to your customers either. Whether you’re in customer-facing sectors such as retail and hospitality or are a B2B business like a design studio, creating quality Christmas merch for staff, customers or clients – or all of the above! – is something you should definitely consider. Here we list some of the reasons why you should think ambitiously about creating customised t-shirts, hats or other merch for the festive period. Christmas is a time for affirming staff loyalty and rewarding hard work, and reminding employees of their value through special uniforms and merchandise can help remind them they are an essential part of the team. (Head here to read more on how to create great personalised workwear for your business.) Whether it’s a tasteful product that makes a staff member feel considered and appreciated, or the introduction of a novelty offering to boost camaraderie, there are a number of options on the table for those putting in the essential legwork.
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